Content marketer & strategist
Hi, I’m Mark. I help brands connect through strategy, data, & storytelling for measurable results. I’ve executed market research, developed campaign strategies, and optimized campaign execution using insights from the data to improve ROI to address the marketing problem.
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tell it cause it’s yours campaign for urbanity
Skills Used
Market Research
Content Marketing
Email Marketing
SEO
Data Analysis for Optimization
Videography, Photography
Tools Used
Adobe Premiere Pro, Lightroom, Photoshop
Google Analytics
SEMRush
Marsello CRM
Excel
Client: Urbanity — Streetwear fashion boutique with brick and mortar and online storefront.
Challenge: Increasing website traffic to Urbanity’s new website.
Urbanity had taken its first steps into e-commerce and needed to develop more traffic to its site to increase online revenue. The marketing problem was a lack of awareness. Therefore, I developed and executed a campaign targeting organic channels. Throughout execution, I optimized the deliverables and my approach to improve the efficiency and ROI of our efforts.
Working on organic growth along with an agency running Urbanity’s paid media efforts resulted in improved website traffic, improved online revenue, and greater leverage of Urbanity’s organic channels.
Results
6.7x gain in online revenue
2x gain in average active users
10x improvement in organic impressions across social media channels
Creating integrated marketing campaigns
I’ve created integrated marketing communications to take full advantage of deliverables and improve efficiency. I’ve created emails through a CRM, created content planned through a calendar for socials, and created content to cover a brand’s presence at events. I’ve also worked on SEO on sites using Wordpress and Shopify. I have a background in videography and photography, and I’m excited to work on your brand.